Courtesy: pas 2060 carbon neutrality
Simplification of standards and definitions
Carbon neutral fuels are those that neither contribute to nor reduce the amount of carbon into the atmosphere. Before an agency can certify an organization or individual as carbon neutral, it is important to specify whether indirect emissions are included in the Carbon Footprint calculation. Most Voluntary Carbon neutral certifiers in the US, require both direct and indirect sources to be reduced and offset. As an example, for an organization to be certified carbon neutral, it must offset all direct and indirect emissions from travel by 1 lb CO2e per passenger mile, and all non-electricity direct emissions 100%. Indirect electrical purchases must be equalized either with offsets, or renewable energy purchases. This standard differs slightly from the widely used World Resources Institute and may be easier to calculate and apply.
Much of the confusion in carbon neutral standards can be attributed to the number of voluntary carbon standards which are available. For organizations looking at which carbon offsets to purchase, knowing which standards are robust, credible and permanent is vital in choosing the right carbon offsets and projects to get involved in. Some of the main standards in the voluntary market include Verified Carbon Standard, Gold Standard and The American Carbon Registry. In addition companies can purchase Certified Emission Reductions (CERs) which result from mitigated carbon emissions from United Nations Framework Convention on Climate Change approved projects for voluntary purposes. The concept of shared resources also reduces the volume of carbon a particular organization has to offset, with all upstream and downstream emissions the responsibility of other organizations or individuals. If all organizations and individuals were involved then this would not result in any double accounting.
Regarding terminology in UK, in December 2011 the Advertising Standards Authority (in an ASA decision which was upheld by its Independent Reviewer, Sir Hayden Phillips) controversially ruled that no manufactured product can be marketed as “zero-carbon”, because carbon was inevitably emitted during its manufacture. This decision was made in relation to a solar panel system whose embodied carbon was repaid during 1.2 years of use and it appears to mean that no buildings or manufactured products can legitimately be described as zero carbon in its jurisdiction.
The original Climate Neutral Network was an Oregon-based non-profit organization founded by Sue Hall and incorporated in 1999 to persuade companies that being climate neutral was potentially cost saving as well as environmentally sustainable. It developed both the Climate Neutral Certification and Climate Cool brand name with key stakeholders such as the United States Environmental Protection Agency, The Nature Conservancy, the Rocky Mountain Institute, Conservation International, and the World Resources Institute and succeeded in enrolling the 2002 Winter Olympics to compensate for its associated greenhouse gas emissions.
Few companies have actually attained Climate Neutral Certification, applying to a rigorous review process and establishing that they have achieved absolute net zero or better impact on the world’s climate. Another reason that companies have difficulty in attaining the Climate Neutral Certification is due the lack clear guidelines on what it means to make a carbon neutral development. Shaklee Corporation became the first Climate Neutral certified company in April 2000. The company employs a variety of investments, and offset activities, including tree-planting, use of solar energy, methane capture in abandoned mines and its manufacturing processes. Climate Neutral Business Network states that it certified Dave Matthews Band’s concert tour as Climate Neutral. The Christian Science Monitor criticized the use of NativeEnergy, a for-profit company that sells offset credits to businesses and celebrities like Dave Matthews.
Salt Spring Coffee became carbon neutral by lowering emissions through reducing long-range trucking and using bio-diesel fuel in delivery trucks, upgrading to energy efficient equipment and purchasing carbon offsets from its offset provider, Offsetters. The company claims to the first carbon neutral coffee sold in Canada. Salt Spring Coffee was recognized by the David Suzuki Foundation in their 2010 report Doing Business in a New Climate.
Some corporate examples of self-proclaimed carbon neutral and climate neutral initiatives include Dell, Google, HSBC, ING Group, PepsiCo, Sky Group, Tesco, Toronto-Dominion Bank, Asos and Bank of Montreal